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Ivan Tronconi serves as a Research Director Italy at SAM Sensory and Consumer Research, where Ivan leads a team and spearheads sensory research projects. With a background in market analysis and quality control, Ivan also held roles as a Sales and Marketing Analyst at BD and Quality Manager at Pastificio Rana. Ivan graduated from Università degli Studi di Milano with a Bachelor of Science in Scienze e Tecnologie Alimentari.