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Cibeli Lelli has a diverse work experience in the marketing and cosmetics industry. Cibeli is currently the Head of Marketing at Sallve, starting in September 2022. Prior to that, they worked as the Marketing Manager at FIABILA from March 2022 to August 2022. Before that, they served as the Brand Manager at Grupo Boticário from October 2018 to January 2022. From January 2015 to October 2018, they held the position of Brand Manager at Vult Cosmética. In October 2013, they worked as the Marketing Manager at Provital until December 2014. Cibeli also had a brief role as Product Manager - Makeup at O Boticário from August 2013 to October 2013. From July 2011 to July 2013, they were the Product Manager at Restoque S/A. Finally, from April 2006 to July 2011, they worked as the Coordinator of Product Development and Regulatory Assistant at Contém1g make-up.

Cibeli Lelli has a diverse education history. Cibeli completed their undergraduate degree, specializing in Cosmetics Chemistry, from Faculdades Oswaldo Cruz's Post-Graduation program between 2004 and 2007. Cibeli then pursued a Master of Business Administration (MBA) in Marketing and Cosmetology from the Associação Brasileira de Cosmetologia, which they completed from 2008 to 2010.

In 2017, Cibeli obtained a specialization certificate in Brand Management from FGV - Fundação Getulio Vargas.

Furthermore, Cibeli has recently obtained a certification in Brand Design, Strategy & Technology from Miami Ad School (M.AD School) in January 2023 through their Bootcamp program.