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Inhwa Lee is a seasoned marketing professional with extensive experience in the beauty and consumer goods sectors. Currently, Inhwa serves as the Vice President of Marketing and Direct to Consumer for Aveda North America at The Estée Lauder Companies Inc., having held various leadership roles within the company since April 2020. Previously, Inhwa worked at BANDIER as VP of Marketing & E-Commerce and held significant marketing positions at Soko Glam, Havaianas/Alpargatas USA, and Shiseido Americas Corporation. Inhwa's career began at Elizabeth Arden, where foundational marketing skills were developed. Educated at Princeton University with a Bachelor of Arts in History, Inhwa has a proven track record in driving marketing and e-commerce strategies across diverse brands.