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Menno Straver currently serves as Chairman of the Lisianthus promotion committee since January 2017. Straver has extensive experience at Sakata Ornamentals EMEA, holding positions such as Sales Manager EMEA and Key Account Manager from 2007 to the present, as well as Customer Service Manager from 2000 to 2006. Prior to this, Straver worked in customer service at K. Sahin, Zaden BV from 1995 to 2000. Educational background includes a Havo degree from Chrystelijk Lyceum (1986-1990) and a primary education from Morgensterschool (1978-1986).