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Wei Sheng Soh is a Senior Account Executive at SPAG, A FINN Partners Company, since June 2023, specializing in B2B and B2C integrated communication strategies across Health and Technology accounts such as Reckitt and Roche Diagnostics. Prior experience includes roles as an Associate in Client Experience at Weber Shandwick, where engagement involved prestigious defence shows and esports events, and as a Client Executive at PRecious Communications, focused on media relations and impactful storytelling for various Technology and Startup clients. Additional internships at Pico Art International provided valuable insights into market research and project management. Wei Sheng Soh holds a Master of Communication from the National University of Singapore and a Bachelor of Arts in Communication from the University at Buffalo.