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Adam Carlson serves as the Director of Western Grocery at Utz Brands, Inc., leading a team of Key Account Executives and managing $100MM in annual sales across a broad geographic area. Previously, Adam held several prominent positions including Senior Account Executive at Locust Cider & Brewing Co., and Vice President of Sales at Common Cider Company, where notable achievements included significant package growth and successful product launches. Adam's extensive experience at Seattle Cider Company, New Belgium Brewing, and Frito-Lay underscores a strong track record in sales growth, team development, and strategic management, complemented by an academic foundation in sociology and marketing from the University of Washington and UW Foster School of Business.