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Rossnan Cheong serves as the Chief Commercial Officer at BonusLink since April 2024, focusing on driving growth and profitability for Malaysia's leading loyalty program. Prior to this role, Rossnan was the Chief Executive Officer at S Ecosystem (M) Sdn Bhd, where efforts were directed towards enhancing customer retention for the Senheng app. With a strong background in marketing, Rossnan increased Involve Asia's user base significantly while achieving a high return on investment in various roles, including the Head of Performance & Product Marketing at TNG Digital Sdn Bhd and the Head of Marketing for Viu in Malaysia. Rossnan also has experience from iMoney.my and CIMB, contributing to marketing strategies, business development, and social media engagement, receiving multiple awards for excellence in these areas. Educationally, Rossnan holds a Bachelor of Science in Electrical and Electronics Engineering from DeVry University.