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Jorge Guevara is an experienced professional with a strong background in product coordination and marketing. Currently, as Coordinador de Producto at Almacenes De Prati S.A. since July 2019, Jorge is responsible for managing the Crédito Directo product, developing strategic plans, creating strategic alliances, overseeing credit card campaigns, and controlling budgets and indicators. Prior experience includes serving as Coordinador de Marketing at Banco Amazonas, where Jorge implemented digital communication strategies and managed social media to enhance customer service. Additionally, Jorge worked as Coordinador de Marketing at Expoplaza, coordinating events and advertising logistics, and held various marketing roles, including Asistente de Marketing and Asesor comercial. Jorge holds a degree in Ingeniero en Ciencias Empresariales from Universidad Espíritu Santo and a Técnico Superior en Sistemas Informáticos from Centro Maria Inmaculada.