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Anne Lohrer is a seasoned market research professional currently serving as the Market Research Manager at Rügenwalder Mühle Carl Müller GmbH & Co. KG since June 2022. Prior to this role, Anne held various positions at NielsenIQ, including Senior Analytic Consultant and Analytic Consultant, where responsibilities included identifying client needs, creating impactful insights, conducting workshops, and supporting internal projects. Earlier experience encompasses roles at STAR COOPERATION as a Junior Consultant, as well as project member positions at aserto and internships in media planning and marketing. Anne Lohrer holds a Master of Arts in Media Management from Hanover University of Music, Drama and Media and a Bachelor of Science in Communication Science from the University of Hohenheim.