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Menno Ovaa has a diverse work experience spanning over several companies and roles. Menno is currently the Director of Digital Sales at RTL AdConnect, where they manage sales for RTL Group's total video portfolio and partners. Prior to this, Menno worked as a Commercial Manager at DPG Media, overseeing digital services. Menno also held positions at Improve Digital, where they served as Director Global Technology Partners and Manager of Demand & Partnerships. Menno was also a Board Member of the Mobile Taskforce at IAB Netherlands. Additionally, they have experience as a Senior Digital Consultant at Digilant, Business Development Manager at E2Ma Consumer Profiling BV, Account Manager at Librium.TV, and Project Manager at Adriaanse/van Kuyk. Menno's early career in marketing and communication began as a medewerker at VNU.

From 2003 to 2007, Menno Ovaa attended the Amsterdam University of Applied Sciences, where they pursued a Bachelor's degree in Communication and Marketing.