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Donna Nichols is a seasoned professional with extensive experience in project and programme management, particularly in digital transformation initiatives. Currently serving as Senior Programme Manager for Digital Transformation at RSPCA, Donna leads the organization's technology strategies to support long-term transformation goals. Previous roles include Senior Project Manager and Business Development Manager at Target Zero Group, where significant sales growth was achieved. With a solid background in sales operations and pre-sales management at Atex and CloudSense, Donna has consistently enabled sales teams and improved operational efficiencies across multiple regions. Additional expertise includes successful project management at News International Newspapers and consultancy roles implementing IT solutions.