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Georgina Richards is an experienced marketing professional with a strong background in managing multi-channel campaigns and strategic marketing initiatives. Currently serving as Marketing Manager at the Royal Botanic Gardens, Kew since October 2017, Georgina previously held roles at RSPCA as Senior Marketing Executive in Donor Development and as a freelance contractor focusing on branding and marketing strategies. With an extensive history in the travel industry at TUI Group, Georgina has excelled in various marketing roles including Brand Marketing Manager and Creative Marketing Executive. Additional experience includes positions at LUSH Fresh Handmade Cosmetics and contributions to digital marketing and editorial roles, complemented by a BA (Hons) in Magazine Journalism & Feature Writing from Solent University.