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Geoff Lacher currently serves as the Head of Economic Research at Rove since February 2023, and previously held the position of Senior Tourism Data Analyst at Tourism Economics from June 2015 to February 2023. Prior to this, Geoff worked as an Assistant Professor at Arizona State University from August 2012 to June 2015. Geoff holds a Doctor of Philosophy (Ph.D.) in Parks, Recreation and Tourism Management from Clemson University, a Master's degree in Recreation, Parks and Tourism Science from Texas A&M University, and a Bachelor's degree in Economics and Environmental Studies from Emory University.