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Kent Lehnhoff has extensive experience in the fitness and media industries, currently serving as a Business Development Advisor at ROR Partners since July 2021 and as CEO of queup media since June 2018. Previous roles include Advisor at 6th Sense Fitness & Recovery, President and COO at dotFIT, LLC, and Executive Vice President positions at UFC GYM and Throwdown Industries Holdings, LLC. Kent also held key leadership roles as Executive Vice President at ABC Fitness Solutions, Vice President of Strategic Partnerships at ClubCom, Inc., and VP of Franchising at Gold's Gym. Notably, Kent co-founded Apex Fitness Group in 1994.