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Rina Plapler is a seasoned brand strategy expert with over 25 years of experience in the field. Currently serving as a Strategy Partner at MBLM since September 2010, Rina focuses on brand development, positioning, messaging, and analytics, and plays a key role in brand intimacy initiatives. Prior to MBLM, Rina held the position of Senior Executive Director at FutureBrand from May 2000 to July 2010, where responsibilities included leading strategy practice in North America and the Middle East. Rina's earlier career includes serving as SVP at Gormley and Partners and a brand planner at kirshenbaum bond and partners. Rina's educational background includes degrees from McGill University, The American University in Cairo, Harvard University, and a language immersion program at Middlebury College.