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Soek A'walia is an accomplished entrepreneur and executive with extensive experience in various sectors. Currently serving as the VP of Packaging Operations and Co-Founder at Rootree Inc. since September 2018, Soek also co-founded Seventree Inc. in July 2016, creating unique travel experiences that blend upscale venues with family-friendly, health-oriented activities. Additional ventures include co-founding Timely Harvest Inc., which focuses on certified organic produce, and Rejuvenating Spring, a health and wellness company. In 2022, Soek became a partner at Pallas Investments, an investment firm that supports young companies with sustainability and innovation-focused visions. Prior experience includes a managerial role at Swiss Pack Canada from 2010 until September 2018.