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Jose Forteza Santana is a seasoned digital marketing professional with extensive experience in managing marketing strategies for a diverse range of clients, including large chains and boutique hotels across the EMEA region. Currently serving as a Digital Marketing Manager at Roiback since February 2017, Jose has successfully overseen digital marketing plans, collaborated with account managers and marketers, and developed segmentation strategies to enhance client growth. Previous roles at Roiback include PPC/SEM Specialist, Data Analyst, and Account Manager, where responsibilities encompassed SEM management, KPI analysis, and the optimization of international accounts. Jose's foundational experience in the hospitality industry includes positions as a Front Desk Clerk and Bellboy, complemented by a degree in Tourism from Universitat de les Illes Balears.