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Peter Rathkamp is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Berkshire Hathaway Automotive since January 2022, overseeing digital strategies for nearly 100 franchises across 10 states. Previously, Peter held the position of Digital Marketing Director at Boucher Automotive Group, where responsibilities included managing digital marketing plans for 26 dealerships and executing SEO, SEM, and social media strategies. Peter also contributed to higher education as an Adjunct Professor at Wisconsin Lutheran College, teaching social media and content marketing. Earlier roles include founding Hioctane Digital LLC and serving as Director of Digital Strategy at Stir, LLC. Peter's educational background includes an MBA and degrees in Fine Arts and Commercial Art from the University of Wisconsin-Milwaukee.