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Letícia Tarciso is a Growth Marketing Analyst at Rock in Rio since July 2023, focusing on developing and implementing strategies to enhance reach, engagement, and lead conversion for clients. Prior experience includes a Marketing Analyst role at americanas s.a. from June 2021 to June 2023, where Letícia analyzed KPIs across various platforms, prepared reports, and managed marketing campaigns. Letícia also served as a Junior Performance and Marketing Analyst at Colmeia Performance Digital and held internships at Bemobi and Descomplica. Letícia holds a Master's degree in Communication and Social Media and a Bachelor's degree in Comunicação e Estudos da Mídia from Universidade Federal Fluminense.