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Asim McArthur is an accomplished marketing professional with extensive experience in growth and conversion marketing. Holding the position of Director of Growth Marketing at Soundstripe, Asim has previously served as Senior Director of Growth at Toucan and Senior Director of Marketing at bookkeep.comâ„¢. Asim's career also includes significant roles at ShopKeep, where responsibilities encompassed Director of Conversion & Analytics, Director of Site Strategy, Demand Generation, and Senior Conversion Manager, Demand Generation. Additionally, Asim contributed as Conversion Marketing Manager at the Institute for Integrative Nutrition, showcasing a strong focus on driving marketing success through data-driven strategies.