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Jaap Gorter is a seasoned professional with extensive experience in sales operations and Salesforce consulting. Currently serving as the Sales Operations Process & Technology Manager at Road since January 2023, Gorter specializes in CRM product ownership and strategic sales process development. Prior roles include Salesforce Consultant at ilionx, where Gorter focused on implementing the Nonprofit Success Pack for NGOs, and Junior Salesforce Consultant at Appsolutely. Gorter's background includes significant contributions as a Sales Analyst at Werkspot, facilitating effective communication between business and technology teams, and as Sales Campaign Manager at Autoscout24 Nederland, managing digital marketplaces. Gorter holds a BBA in Commercial Economics from Amsterdam University of Applied Sciences and a foundational education from Ubbo Emmius College.