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Kees Van Benschop is a seasoned professional with extensive experience in commercial effectiveness and digital innovation, currently serving as a Commercial Effectiveness Specialist at Riwal since May 2013. In this role, Kees focuses on enhancing commercial excellence across 14 countries and collaborates with the Chief Commercial Officer on strategic initiatives. Previous positions at Riwal include Digital Innovation Specialist and Project Manager for digital and innovation projects in the Benelux region, where Kees implemented innovative solutions and promoted sustainability. Kees began their career at Manpower Nederland as a Senior Consultant and Branch Manager, overseeing consultant tasks and team management, and has experience in recruitment, client relationship management, and sales support from earlier roles. Kees holds degrees from Rotterdam University of Applied Sciences and Albeda College, specializing in International Business Studies.