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Helen Vieira de Souza is an experienced marketing professional with a strong background in event management and strategic marketing across the APAC region. Currently serving as Senior Marketing Manager for Rithum since August 2016, Helen leads APAC marketing initiatives and plays a crucial role in the company's global rebrand strategy. Prior experience includes roles at ChannelAdvisor, where significant contributions were made to major conferences and marketing activities in EMEA, LATAM, and Australia. Previous positions at Nintex and Pearson Australia Group further enhanced expertise in executing high-profile events and marketing campaigns. Helen holds advanced qualifications in marketing and international studies from RMIT University.