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Lamija Herenda is an experienced professional in video marketing and creative content creation, currently working at Porobic Group since March 2022. Concurrently, as a Freelance Art Director, Lamija has been providing creative services since May 2013 and co-founded the eyewear brand Balkan in May 2015. Previously, Lamija served as a Design, Video, and Basic Motion Graphics Educator at Internews and Vijesti.me from September 2021 to January 2022, where interactive lessons were designed to cater to student needs. Additional roles include Executive Editor at Media Marketing Magazine, Journalist at News Agency ONASA, TV Director, Editor, Host, and Video Journalist at FACE TV, PR for Sarajevo at Exit Festival, and Radio Host at BHradio 1. Lamija's career began at Federalna Televizija BiH, where several TV hosting and acting roles were undertaken. Educational qualifications include a Bachelor's degree in Multimedia Directing from the Academy of Arts Novi Sad and a high school diploma in Tourism.