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Gabi Chitwood has a diverse work experience spanning over two decades in roles related to strategy, insights, and category management. Gabi currently holds a position at RISE Brewing Co., where they focus on strategy and insights. Prior to this, Gabi founded Zoetic Insights LLC in 2016, providing business analytics, insights, and category management support to clients in the Food & Beverage and Retail sectors.

Before starting their own company, Gabi worked at Red Bull as a Global Insights & Category Development Manager from 2012 to 2015. In this role, they collaborated with leading markets and facilitated executive level meetings with retail customers across multiple countries. Gabi also trained over 100 team members in category management fundamentals. Prior to this, they served as a Category Development Manager at Red Bull, where their responsibilities included assortment optimization, market insights, and promotion/pricing strategy.

Gabi has also gained experience in the commercial strategy and insights field at Danone Waters of America, Inc. - EVIAN. Gabi held various positions at the company, including Manager Commercial Strategy, Manager of Business Insights and Analysis, Senior Business Analyst, and Business Analyst. In these roles, they focused on trade marketing, pricing architecture, promotional strategy and analysis, and identifying growth opportunities for the brand.

Earlier in their career, Gabi worked as the Director of Marketing at Xceed and as the Manager of Market Research at iChoose.

Overall, Gabi Chitwood has a strong background in strategy, insights, and category management, with expertise in the Food & Beverage and Retail sectors.

Gabi Chitwood received their Bachelor of Arts (B.A.) degree from Emory University. Gabi then pursued further education at Southern Methodist University - Cox School of Business, where they obtained their Master of Business Administration (MBA) degree. No specific field of study was mentioned for either degree.