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Michala Jetelinová is an experienced Senior Brand Manager at The HEINEKEN Company, where responsibilities include strategy implementation, market analysis, and new product launches. Previously, Michala served as a Junior Brand Manager, focusing on an international cider brand and engaging in various marketing projects and campaigns. Prior experience includes roles as Junior Trade Marketing Manager at Karlovarské minerální vody a.s. and Junior Marketing Associate at SAS, where skills in trade marketing, event management, and social media strategy were developed. Michala began a professional career in customer service as Cabin Crew for Emirates. Educational credentials include a Bachelor's degree in Business/Managerial Economics from the Czech University of Life Sciences Prague and studies at Université catholique de Lyon.