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Elsa Maria Coello Costa is an experienced marketing professional with a robust background in digital marketing, branding, and communication management. Currently serving as the Digital Marketing – Branding and Communication Manager at Plasticos Rimax S.A.S. since December 2014, Elsa is responsible for executing brand communication strategies across all channels and conducting market analysis to support product relaunches. Previous roles include Special Project Leader, where Elsa established a new B2C direct sales channel, and Home and Institutional Category Manager, overseeing category management and strategic planning. Prior experience includes serving as Commercial Director at Publicaciones Semana, developing multiplatform advertising strategies, and Marketing Director at Manufacturas Femeninas, where Elsa structured marketing strategies for LATAM sales. Educational qualifications include a Diploma in Digital Marketing from Universidad de Los Andes and a Marketing Specialist degree from Universidad ICESI.