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Muhammad Raafay Ali has extensive experience in business development and analysis, currently serving as the Director of Business Development at RIKSOF since June 2015. In this role, Muhammad leads marketing efforts to meet business objectives, responds to requests for proposals from multinational companies and government entities, and oversees complex mobile and web product projects. Previously, as a Business Analyst at RIKSOF from July 2011 to May 2014, Muhammad significantly improved the sales process, resulting in doubled revenue and enhanced lead generation through effective social media marketing strategies. Muhammad began professional development as an intern at Byco Petroleum Pakistan Limited in July 2010. Academically, Muhammad holds an MBA from the Institute of Business Administration, completed from 2013 to 2015, and a Bachelor’s degree in Business Administration with a focus on Marketing and Supply Chain, obtained from 2007 to 2011.