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Ana Echemendia

Head Of Digital at Richard Attias & Associates

Ana Echemendia has a strong background in digital strategy and project management, with experience in various industries and sectors. Ana currently serves as the Head of Digital at Richard Attias & Associates, where they are responsible for developing and implementing the organization's digital strategy and overseeing the growth and development of the digital portfolio. Prior to this role, they held a position as a Digital Product Manager at the same company, where they drove the growth and evolution of their virtual platform and managed the UX/UI design of websites and mobile apps.

Before joining Richard Attias & Associates, Ana worked as a Senior Project Manager at Valtech_Revonic, where they successfully delivered multiple digital projects for the Middle Eastern market. Ana also held the role of Project Manager at Wunderman Thompson, where they directed comprehensive digital projects for North American clients and managed cross-functional teams.

Ana's experience also includes working at BAC Credomatic as a Regional Project Manager, delivering cutting-edge mobile app projects and optimizing the integration of core banking software. Ana began their career at the Gobierno de Costa Rica, where they led the digital transformation of public services and developed a website creation and deployment strategy for government institutions.

Overall, Ana Echemendia has a proven track record of leading successful digital projects, managing teams, and driving growth and innovation in the digital space.

Ana Echemendia's education history is as follows:

- In 2003, they started studying at Tecnológico de Costa Rica, where they pursued a Bachelor's degree in Industrial and Product Design. Ana completed their degree in 2008.

- In 2013, Ana attended Universidad para la Cooperación Internacional and obtained a Master's Degree in Project Management. Ana completed their studies in 2014.

- During the same period, they also studied at Universidad de Cádiz, where they completed a 300-hour course in Information Technology.

- Additionally, in 2013-2014, Ana pursued a Master's Degree in Creativity & Innovation Strategies at Formato Educativo Business School (GADEX Program).

- In 2022, Ana enrolled in MIT Professional Education's program in Virtual Reality and Augmented Reality, focusing on Animation, Interactive Technology, Video Graphics, and Special Effects.

In terms of additional certifications, Ana Echemendia has obtained the following:

- In November 2021, they completed the certifications "NFT Fundamentals (Buy, Create and Sell NFTs)", "Blockchain Advanced Level: Uses Beyond Bitcoin", and "NFT Artist Masterclass: Join The New World Of Digital Art!" from Udemy.

- In 2022, Ana completed the certification "How to Design with and for Artificial Intelligence" from The Interaction Design Foundation.

- In 2022, they also completed the certifications "Understanding Augmented and Virtual Reality: An Introduction", "Metaverse and NFTs for Marketing", and "What Business Leaders Need to Know about Web3 (+ Metaverse)" from LinkedIn.

- In 2023, Ana obtained several certifications including "Achieving Customer-centric Design with User Personas", "Artificial Intelligence for Marketing", "Exploring Customer Journey Mapping", "Exploring the Relationship between UI and UX Design", and "Getting Started with Design Thinking" from Skillsoft.

Overall, Ana Echemendia has a diverse educational background, with degrees and certifications in various fields such as design, project management, information technology, creativity, innovation strategies, and virtual reality/augmented reality.

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