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Matt Triana has held multiple roles in the marketing, non-profit, and automotive industries since 2011. In 2011, they were President and Co-Founder of Modern Advocate, where they managed collaborative projects with non-profits and associations, developed and maintained an e-commerce store, and provided financial analysis and reporting. Matt also held two positions at Baldwin Wallace University that year, as College Relations Videographer and Center of Innovation and Growth Intern. In 2012, they became Vice President, Secretary, and Co-Founder of Advance North East Foundation, where they managed the day to day operations and developed strategic plans for growth. In 2013, they took on an Account Executive role at Leith Automotive Group. Finally, in 2015, they became VP of Marketing and Co-Founder of Reunion Marketing, a full service digital marketing agency.

Matt Triana obtained a Bachelor of Arts in Management, Marketing, and Film Studies from Baldwin Wallace University between 2008 and 2012. In addition, they have obtained two certifications from Google: a Google Adwords certification in January 2016 and a Google Analytics certification in March 2015.