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Vedrana Novosel has a diverse work experience in various roles and positions. Vedrana started their professional journey as an intern at Cisco in 2008. In 2010, they worked as a Graduate Research Assistant at Georgia Institute of Technology. From 2011 to 2014, they joined Microsoft as a Program Manager, specifically focused on Xbox One. In 2014, Vedrana joined fuseproject as a Program Manager II. Following this, they joined RetailNext in 2015 and served as a Product Manager until 2016. Vedrana then progressed to the position of Senior Product Manager from 2016 to 2018, and Director of Product Management from 2019 to 2022. Currently, Vedrana holds the role of Head of Product at RetailNext since February 2022.

Vedrana Novosel holds a Master of Science degree in Human-Computer Interaction from the Georgia Institute of Technology, which was completed from 2009 to 2011. Prior to that, they received their Bachelor of Science in Electrical and Computer Engineering with a minor in Information Science + Information Studies from Duke University, where they studied from 2005 to 2009. In 2007, Vedrana also participated in a study abroad program at UNSW.