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Sergio Alcocer is the Founder of Rest of the World, a company that connects brands with culture. Previously, Sergio Alcocer was the President and Chief Creative Officer at LatinWorks, an advertising and cultural branding agency specializing in multicultural and Hispanic markets. Sergio Alcocer holds a Ph.D. in Latin American Studies from The University of Texas at Austin, with a focus on multicultural youth, culture, self-identity, and population shift in the USA. sergio also obtained an Executive MBA from the Berlin School of Creative Leadership.