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Sara Wesche has been involved in various marketing and communications roles throughout their career. Currently, Sara is the Director of Client Strategy at RED66 Marketing, where Sara helps businesses identify target personas and refine marketing messaging. Additionally, Sara is the Principal of 45th Parallel Marketing LLC and a Co-Founder at Midwest Vertical. Sara has also worked as a Content Coordinator at Hike it Baby and held VP positions in marketing at Health & Safety Institute and Summit Training Source. Sara graduated from Michigan State University with a Bachelor of Arts in Communications and has a strong background in marketing strategy and content development.