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Rachel Lok is an accomplished Assistant Manager at RDS Digital Solutions Hong Kong, specializing in digital strategy since June 2022, with experience collaborating with a variety of clients including AlipayHK and Cisco. Previous roles include Senior Digital Specialist and Digital Specialist, focusing on optimizing media strategies across diverse brands and managing performance reviews. Rachel has also held positions as Senior Regional Account Executive and Senior Account Executive at ESA Communications Limited, overseeing project timelines and coordinating events. Educational credentials include a Bachelor's degree in Marketing and Information System from The Hong Kong University of Science and Technology and a stint at Tallinn University in Experimental Interactive Design.