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Jiya Shah has worked in the corporate sector since 2012. Jiya began their career at FAB BAG as an Operations Manager and Manager of Corporate Alliances. In 2015, they joined SUGAR Cosmetics as a Channel Sales & Business Development Manager. In 2016, they moved to Shaze Luxury Retail Pvt. Ltd. as a Head of Corporate Sales, Manager of Corporate Sales, and Assistant Manager of Corporate Sales. Currently, Jiya is working as an Executive Assistant to the Chief Executive Officer at SUGAR Cosmetics.

Jiya Shah obtained their Engineer's Degree in Electronics Engineering from the University of Mumbai between 2005 and 2010. In 2015 and 2016, they attended Landmark Education for Personal and Business Transformation. In 2019, they obtained a Design Thinking certification from Udemy. In 2020, they obtained a Tableau Essential Training certification from LinkedIn.