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Paulina Burak is a skilled digital content manager with extensive experience in driving and monitoring digital content adaptation across multiple brands and business units at Reckitt since August 2022. In the role of Digital Content Manager DESK for Hygiene/Home, Paulina oversees content quality, digital asset management, and coordinates stakeholders while advising on content strategy. Paulina previously served as E-commerce Content Manager for the PL and EE markets, focusing on managing multichannel eCommerce assets and leading a team of graphic designers. Prior experience at GSK as a Digital Content Specialist involved managing marketing projects, SEM and SEO coordination, and the implementation of comprehensive content libraries. Paulina holds a Master's degree in Management from SGH Warsaw School of Economics and a Bachelor's degree in Management from Poznan University of Economics and Business.