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Allyson Van Houten has several years of experience in product management, product marketing, and interactive marketing. Allyson has worked at companies such as Mailchimp and Mohawk, where they managed teams and oversaw the development and launch of various marketing campaigns and automation features. Allyson also served on the board of Upstate NY AIGA and participated in their mentorship program. Houten's expertise lies in analyzing high-value customer needs and pain points and prioritizing projects to achieve short- and long-term goals.

Allyson Van Houten earned a B.F.A in Graphic Design from The Sage Colleges-Sage College of Albany from 2006 to 2010. In 2016, they were awarded a Product Management Certificate from General Assembly. In 2019, they earned a Women in Leadership Certificate from eCornell.