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Jose Daniel Alvarez is a seasoned professional with extensive experience in category management and retail leadership across Latin America. Currently serving as the Global Category Management Retail Leader at Rappi since April 2022, Jose Daniel oversees strategic planning for key categories including Pharmacy, Liquors, and Technology, achieving significant growth in customer penetration and spending. Prior to Rappi, roles include Category Lead at dunnhumby, where Jose Daniel implemented data-driven strategies that substantially increased client ROI, and Product Development Manager at Mattelsa, focusing on textile product lines. A robust educational background includes multiple master's degrees and specialized programs in business management, analytics, and negotiation strategies from esteemed institutions.