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Melanie Herekar has extensive experience in data analytics and marketing strategy. Melanie currently holds the role of VP Data Analytics at RAPP, where they have been since 2014. Prior to this, they were an Experience Science Director at RAPP from 2014 to 2023. Before joining RAPP, Melanie worked as a Business Director at Wunderman from 2012 to 2014. Melanie also served as a Group Account Director at RAPP (London) from 2007 to 2012, where they managed integrated campaigns and developed CRM programs for clients such as Skype, Barclays, and Virgin Media. Melanie started their career as an Account Director at RAPP from 1998 to 2007, working on acquisition strategies and CRM programs for clients such as Mercedes-Benz USA and Washington Mutual. Melanie began their career as an Account Executive at Wunderman Cato Johnson from 1996 to 1998.

Melanie Herekar earned their Bachelor of Arts (B.A.) in Political Science and Policy Studies from Dickinson College from 1991 to 1995. Before that, they attended The Pingry School from 1987 to 1991. No specific degree or field of study was mentioned for their time at The Pingry School.