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Eduardo B. is a seasoned professional in the field of Business Intelligence, currently serving as Diretor de Business Intelligence at ID\TBWA since July 2020. In this role, Eduardo leads a team of 15 BI specialists, focusing on data analysis strategies to enhance efficiency and decision-making. Previous experience includes managing BI projects for Claro Brasil at ID\TBWA and overseeing an 8-member team at Grupo TV1, where Eduardo coordinated media, BI, and SEO practices. Eduardo's career also features roles at Ogilvy Brasil, Agência Multisolution, Groupon Brasil, and Grupo Abril, highlighting a strong background in data analysis and strategic recommendations. Eduardo holds an MBA in Digital Marketing and a postgraduate degree in Big Data and Marketing Intelligence, complemented by a bachelor's degree in Business Administration.