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Kevin McCarthy has a diverse work experience in the field of strategy and planning. Kevin currently works as a Strategy Director at RAPP, where they focus on designing customer experience and successfully revived Bacardi's GTR business during the pandemic. Prior to RAPP, Kevin set up the strategic creative studio Bev and worked with start-ups and small businesses to build brand worlds for effective communication. Kevin also worked as a Senior Planner at VCCP, where they played a key role in developing retail planning frameworks for brands like O2 and Canon. Additionally, Kevin has held positions as an Associate Director at The Campaign Company, a Planning Director at Table19, a Senior Strategist at We Are Social, and a Senior Strategic Planner at Salterbaxter MSLGROUP. Kevin has also worked as a Strategic Advisor at BergHind Joseph Ltd and as a Senior Strategic Planner at RAPP UK. Kevin's expertise lies in driving brand strategies and delivering consistent brand propositions through various marketing channels.

Kevin McCarthy attended St Boniface's College Plymouth from 1980 to 1987, where they obtained 4 A Levels in History, English Literature, Scripture, and General Studies. Kevin then went on to study at the University of Exeter from 1988 to 1991, where they earned a BA Hons degree in Law and Society. In terms of additional certifications, they are certified in Omni Foundations from Annalect and has obtained the Eff Test certification from the IPA (Institute of Practitioners in Advertising).