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Giselle Lozada

Associate Director, Brand Strategy at Canvas Worldwide

Giselle Lozada has over 30 years of experience in the advertising industry. Giselle started their career at Media Communicators in 1988, where they worked as the Executive Assistant and Office Manager. Giselle then moved on to Alma, a full-service advertising agency, where they served as the Accounts Payable and Office Manager. Giselle went on to join CooperDDB as a Media Planner/Buyer, working on national print campaigns for Carnival Cruise Lines. Giselle then joined TURKEL, where they worked as a Media Supervisor and Account Manager, specializing in the travel and tourism industry. Giselle later joined Lopez Negrete Communications as a Communications Planning Supervisor, working with clients such as Microsoft, Sonic, and Visa International. Giselle then held roles at Mediabrands, LatinWorks, BVK, Imagen. The Marketing Agency, and Canvas Worldwide, serving as an Associate Media Director, Media Director, and Associate Director of Brand Strategy. Throughout their career, they have developed and implemented media strategies for various clients, both locally and nationally, focusing on building brand awareness and achieving marketing goals. Giselle has vast experience in media planning and buying across multiple channels, including television, radio, out-of-home, print, and digital. Giselle's campaigns have resulted in significant sales increases and they are known for pushing the status quo and creating unique solutions.

Giselle Lozada has a strong education background in the field of communication arts and commercial art. Giselle obtained a Bachelor of Arts (BA) degree in Communication Arts from Florida International University in 2017. Prior to that, they completed an Associate of Arts (AA) degree in Commercial Art from Miami International University of Art and Design in 1991.

In addition to their formal education, Giselle has also obtained a certification in AdWords from Google, although the specific month and year of obtaining this certification are not provided.

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