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Jerry Carter worked for Rapid Displays for their entire career. Jerry started in 1978 in a sales role and eventually became the Vice President of Sales for the West Coast Division. In 2004, they moved into the role of Vice President of Business Development, where they stayed until their retirement in May 2015. Since then, Jerry has been enjoying their retirement, pursuing personal interests, and spending time with their family.

Jerry Carter attended Santa Clara University from 1969 to 1973, where they obtained a Bachelor of Science degree in Marketing. In addition to their education, Jerry Carter received a certification from POPAI - Point of Purchase Advertising International, and was inducted into their Hall of Fame in 2015.