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Before joining Rapha in 2015, Francois Convercey worked at FMCG companies L’Oréal, Mars and Procter & Gamble for 15 years across a range of marketing and business management roles, and across multiple geographies. When he moved to Rapha, he oversaw the sales and marketing operations in the Europe region. He is now Rapha’s Global Marketing Director, and leads Rapha’s global and regional brand development and marketing programs, as well as Rapha’s new business channels developments.

FAVOURITE RIDE:

The Cevennes, in the South of France. “This is where I fell in love with road cycling as a kid. I spent most of my family holidays there. It is one of the most remotes areas to ride in, but one that brings truly inspirational riding. The roads, the smell, the variety of terrain - everything brings me back to my childhood memories”.

FAVOURITE BIKE:

The next one. “There is always something special about the quest for your next bike, and the process that it involves. I am on the hunt for a vintage Look 396 track bike"