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Chris Hockley is an accomplished professional with extensive experience in the outdoor industry, currently serving as Product Manager for North America at Rapala VMC Corporation since December 2015, overseeing brands such as VMC, Sufix, and Luhr Jensen. As the owner and photographer of Chris Hockley Outdoors, Chris specializes in outdoor photography, collaborating with various publications, organizations, and corporations. With a long-standing involvement as a writer and photographer for Outdoor Canada Magazine and Ontario OUT of DOORS, Chris has contributed to numerous articles and photography projects. Previous roles include Digital Product Manager and Brand Marketing Manager at Pure Fishing, owner of Blitzcreek Pro Fishing, and Senior Fishing Editor at Bassman Magazine. Chris Hockley's educational background includes studies at the University of Guelph.