Product Development and Innovation
About
The Product Development and Innovation team at Rapala focuses on creating and enhancing fishing products that meet the evolving needs of anglers worldwide. This team conducts market research, collaborates with designers and engineers, and oversees the development of innovative rods, reels, and accessories, ensuring that Rapala remains at the forefront of the recreational fishing industry. Their expertise spans across global markets, driving the launch of new products and the improvement of existing lines to maintain competitive advantage.