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Michael Foudoulis is an experienced CRM Manager currently working at Melbourne Racing Club since January 2023, where responsibilities include managing customer lifecycle programs, developing segmentation strategies, and leading digital transformation initiatives utilizing Salesforce Marketing Cloud. Previously, Michael served as a Senior CRM Specialist at Mazda Australia Pty Ltd, focusing on brand communications and customer journey management, and held the position of CRM Specialist at BMW Australia, where efforts were directed towards enhancing customer data and marketing efficiency. Earlier in the career, Michael worked as a Marketing Coordinator at Betfair, assisting with CRM campaign execution. Michael holds a Bachelor of Business in Marketing from Swinburne University of Technology and has further education in customer journey mapping and management training.