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Claudia Amodeo is a seasoned marketing professional with extensive experience in customer marketing and trade marketing within the consumer goods sector. Currently serving as Senior Customer Marketing Manager EMEA at Hasbro since 2011, Claudia contributes significantly to the regional marketing strategy for the Nerf and Playdoh brands. Prior to this role, Claudia held the position of Head of Trade Marketing in Italy, collaborating with the Commercial Director to develop channel strategies. Earlier experience includes roles such as Senior Key Account Manager and National Account Manager at Manetti & Roberts, where Claudia excelled in account management and sales strategies with top-tier retailers. Claudia's educational background includes a master's degree in innovation management from Scuola Superiore 'Sant' Anna' and a distinguished degree from Università degli Studi di Palermo. Additional training has been completed at Hasbro University and other institutions.