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Atul Soni is an experienced digital marketing professional currently serving as Vice President - Digital at R K SWAMY Limited since March 2024. Previously, Atul held the position of Executive Director at Performics, overseeing the L’Oréal account across Singapore, Malaysia, Vietnam, and Thailand. As the Founder and Chief Janitor of PixelRush, a full-service digital agency, Atul emphasized a 'Business First, Digital Second' philosophy. Co-founding Cuberoot, a Data Management Platform, also contributed to Atul's expertise in leveraging data for business growth. Prior roles include leading digital marketing for ITC Limited's Personal Care Business, managing digital media for Pepsico Beverages at Mindshare India, and directing the digital media wing at R K SWAMY BBDO. Initial career roles included strategic brand communication at Starcom and digital marketing for Microsoft and Motorola at Quasar. Atul holds an MBA from the Indian Institute of Management, Lucknow, and a B.Tech in Electrical Engineering from Jamia Millia Islamia.