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Joshua Fulfs has extensive experience in digital marketing and brand management. Joshua started their career as a Production Assistant at Shwood Eyewear before moving on to roles such as Marketing Manager and Brand Manager. During their time at Shwood Eyewear, they played a significant role in elevating the brand's perception and oversaw the creation of content featured in reputable publications. Joshua also worked as a Freelance Brand and eCommerce Strategist, where they served clients such as Recover, Shwood Eyewear, and RVS Eyewear. Joshua later joined Lights.com as a Marketing Manager and eventually became the Marketing Director. In this role, they established department strategy for customer acquisition and retention channels and conducted user research to iterate brand positioning. Most recently, Joshua worked at DCMN as a Senior Digital Marketing Manager and later as the Director of Digital Activation, where they developed and activated digital marketing strategies for established and international brands. Joshua also created and drove best-in-class direct and programmatic media strategies.

Joshua Fulfs obtained a Bachelor's Degree from the University of Washington from 2003 to 2007. In addition, they have obtained several certifications from Google, including the Google Ads Search Certification in February 2023, the Google Ads - Measurement Certification in October 2019, and the Google Analytics Individual Qualification in October 2019.